Australian Technology Vrooms Up SAE World Congress

DETROIT--May 3, 2005--Those who attended the SAE World Congress in Detroit this month and visited the Australian Pavilion definitely had something to be excited about. In a stunning presentation, set in a new 3D theater in the round, visitors equipped with 3D glasses, witnessed the virtual development and unveiling of the new Vroom concept car - a three dimensional vehicle depicting why Australian automotive suppliers are identified around the world for being innovative, solution-oriented and robust.

The Vroom exhibit and 3D theatre was a stunning experience, drawing over 3,000 visitors in the first two days of the show. The Vroom set new standards in virtual product visualization by offering a spectacular level of virtual reality, using 360 degree stereoscopic projection to create the illusion that solid objects and moving images are within reach. Following its international debut at SAE, the Vroom will make an appearance at the Aichi World Expo in Japan. After a world tour, it will return to Australia, to serve as the automotive industry's showcase at the 2006 Commonwealth Games in Melbourne.

And the Vroom was not the only attention grabber on the Australian pavilion, ETV Corporation Pty, Limited, an R & D company, from Sydney, Australia, was inundated with inquiries for VisiTyre ^TM, an advanced Direct Tire Pressure Monitoring System which meets the Safety requirements of the US Department of Transportation's recent legislation mandates.

ANCA Inc, the North American subsidiary of ANCA Pty. Ltd., a machine tool manufacturer also benefited from the high attendance on the Australian pavilion. They also celebrated the opening of their new, 26,000 sq. ft. headquarters in Wixom, Michigan during SAE week.

Air International Thermal Systems showcased their products and technology including the seating system which was also included in the Vroom demonstration.

During the Australian Group's press conference and reception, Lincoln Parker, Investment Manager for Invest Australia announced details of the Australian Government's new $50 million, Structural Adjustment Fund - designed to encourage investment in South Australia.

With the US-Australia Free Trade Agreement now in place, Australia offers US vehicle manufacturers and major suppliers easier access to complete development and manufacturing capabilities - where smart ideas can be transformed into competitive products for the world market.

"Australian companies are leaders in niche product design and engineering, low-cost flexible manufacturing and speed to market." said William Gibson, the Australian Trade Commission's Business Development Manager (Automotive) based in Detroit. "This comprehensive 21st Century Agreement makes doing business with Australia easier because it eliminates mutual duties and harmonizes industry standards."

For a copy of the Down Under Automotive 2005 guide to the Australian Automotive Business Missions to the United States and Japan, contact William (Bill) Gibson Australian Trade Commission: William.gibson@austrade.gov.au Tel: 810.225.7505.